Social media & brand storytelling
MKS Storyworks
I help experiential brands turn one-time visitors into loyal regulars.
Social media & brand storytelling
I help experiential brands turn one-time visitors into loyal regulars.
How it works
I learn your business, study your competitors and find where your actual advantage is. Out of that comes the strategy, the brand revamp, and every link and listing fixed.
Shoot it, film it, edit, caption, post. Everything built on the pillars and the voice we settled in research, so nothing goes up that sounds like someone else.
End of every month, every channel, the numbers organised and explained in plain language rather than handed to you raw.
What worked, what didn't. We double down on what did, and that decides next month's plan. Then it runs again.
Every month the loop runs again, and every month it starts from better information than the last one.
Across the whole ecosystem: Instagram, Facebook, Google Business Profile, LINE and your website.
Results
Le Dalat has served Vietnamese fine dining in Bangkok for nearly fifty years. The heritage was always there. It just wasn't anywhere a new diner could find it. Now it is, and it's a story they're proud of and more than happy to tell.
January to July 2026. Instagram reach up from 393 a month to a peak of 9,135. Bookings up from a 10 to 18 baseline to 34 a month through Google alone.
See how it was doneWhat lands in your inbox
What moved, what didn't, and what I'm changing next month. Written in sentences.
Your essence, your positioning and the story only you can tell, written down so every post can point at it.
Who actually walks in, built from real customers. Demographics, and the psychographics that decide what they respond to.
Every channel, every month, in one sheet. Reach, conversions and revenue side by side so trends are visible early.
The work
Le Dalat, Bangkok. Directed and shot by me.
Before you book
It depends on what you need: one platform or three, whether production is in scope, whether there's a website in it. I'll give you an accurate number on the call, not a range designed to get you on one.
No. I can select a production team specific to your needs, brief them and direct them. When I'm local I shoot it myself. Either way the direction is mine, so what comes back is what the strategy asked for.
At an agency you meet the person who sells the work, then you work with the person who didn't. Big team, high prices, and you're one name on a long list.
I take five clients at a time. That's the rule, and it's the only way the quality holds across all of them. You deal with me from the first conversation to the monthly report. If I bring someone in on a piece of it, I'll tell you who and why.
Google Business Profile moves fastest, often a few weeks. Social is a longer build, so think in quarters. Anyone promising faster than that on organic is guessing.
Depends how hands-on you want to be. Some clients want to be in the day to day, so we meet monthly or every other week and build things together. Others hand it over and want to see it work, so I deliver and we meet when it suits you. Both are fine. What you won't have to do is chase me for an update.
Can your business offer a memorable experience? I can enhance that experience, so it has to be there in the first place before I come in. If you're unsure, book an audit and we'll work it out on the call.
Who I am
I grew up in Ithaca. I studied Media and Business at NYU's New York and Shanghai campuses, with a focus in marketing, and spent my gap year in Bangkok.
In Bangkok I kept finding cafés and restaurants with real personality. Forty years of history, a core value, an owner who could talk for an hour about one dish. Then I'd look them up online and find none of it there. Generic photos, and captions that could have belonged to any restaurant in the city.
So I started helping them share that passion online. Not by posting more, but by uncovering the story that was already there and building strategy and systems around it.
Based in Ithaca, New York. Clients wherever they are.
Twenty minutes. I'll ask about your business, you ask whatever you want, and you leave with an audit and immediate next steps, whether we work together or not.